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Social CRM: The Honey Badger Way

Honey Badger don’t care if you’re confused about building your Social CRM strategy!

There is a lot to take into account when you’re building a Social CRM strategy. Not only do you have to choose the right KPIs, understand the new divides between company and consumer and know what to measure for success, but you actually have to put everything into practice and get the ball rolling.

How in the world are you supposed to rally everyone together, get all the pieces in line and start making calculated gains in your strategy with so much to do and so much in your way?

Just paint a white stripe down your back and sit tight, because you’ve just entered….
Honey Badger’s University for Getting Shit Done
Lesson 1 – Honey Badger Don’t Care

The first thing you need to do is get to the point where the barriers to getting everything done don’t intimidate you. Originally I had written that as “…you don’t care about the barriers…” but that’s not entirely the case. You will care about them to the extent that you acknowledge their existence, but you are no longer threatened by their existence or care that they are there. You’re getting things done with or without them standing in your way.

In the planning stages for your Social CRM strategy, you’ve already researched and evaluated the risks involved, so nothing you can’t handle or haven’t thought of between you and your team will spring out. This isn’t like Resident Evil 2 where you can be scared by unknown monsters at every turn. You’ve planned for this, so step up to the plate and say “I don’t care.”

Just know that something is bound to happen, but know that also knowing that you’re prepared.

We ain’t never scared.

Lesson 2 – Lead the Way

If you’ve ever seen the Honey Badger video, one thing you know (besides the fact that Honey Badger don’t care) is that when the Honey Badger wants something, it goes and gets that something. The example that comes to mind in this case is when the Honey Badger wants some honey and bee larvae. It doves right into the hive, ignoring how many times it gets strung, and takes what it wants. The little stings mean nothing to him as he’s focused on his goal and leading the way to finding his prize.

We’ve talked about the importance of finding an Executive

Social CRM: The Honey Badger Way

Posted 21 May 2012 † harvey10 § Posts ‡ Comments (0) °

A Look At Medical Sonography Profession And Its Salary Rates

Topping the list of the highest paid careers in allied health professions is the ultrasound technician. Aside from having high compensation, diagnostic medical sonographers are highly demanded in the field of Medicine. This is evident with the report of the US Bureau of Labor Statistics that there will be an employment growth of 19% in the field of ultrasound sonography from 2008 to 2016. In order for the aspiring ultrasound sonographers to be enlightened with information regarding how much a diagnostic medical sonographer earns, here is a short article which will discuss about how much do the ultrasound technicians make.

For starters, the ultrasound technician’s main job is to utilize a certain machine called transducer. This equipment enables the ultrasound technician to transmit sound waves through the patient’s body. The ultrasound technician must “bounce off” the waves safely through the body to capture the wave echoes and generate images of it. The ultrasound is now the most sought after form in generating diagnosis because it is safe and proven more effective than x-rays. The machine is a “class of its own” as it aids the physician in producing accurate diagnosis to the patient. Therefore, they need credible training to have an in-depth understanding of the body’s internal structure, the organs’ functions, and medical ethics. An ultrasound technician must be knowledgeable in evaluating the image’s quality to better the doctor in making a precise diagnosis. Due to the enormous demand for ultrasounds, the career path of an ultrasound technician is expected to rise in the future.

The latest ultrasound technician salary reports claim that in an hourly basis, ultrasound sonographers can earn wages starting from $18 to $35. With the annual average salary of ultrasound sonographers, the reports claim that the salary can start from $20,000 and could be as high as $85,000 since ultrasound technician salary ranges are affected by many factors such as the level of experience and the location of employment; salary for sonographers varies.

In general, ultrasound technician’s salary is higher for those who have been employed longer (in terms of years) when compared to those who are just employed. Ultrasound technicians who have less than a year of experience can expect salary starting from $23,583 to $58,354 while those who have been in hospitals for one to four years can be offered compensation starting from $30,151 to $66,934 per year. Five to nine years of experience will be compensated of a salary starting from $42,564 to $79,644 while those who have been employed for ten to nineteen years are guaranteed to have income starting from $51,316 to $86,454. With twenty years in allied health career, these ultrasound technicians enjoy the highest earnings annually. Usually, their starting salaries start from $48,479 and could reach $92,738 per annum.

Constrasting salary averages for medical sonographers are natural since each state has its own labor ordinances and not to mention, the demand for this type of work. But one should not be discouraged as the salary of an ultrasound technician is still more lucrative than the compensation given to other jobs in the medical industry.

Posted 20 May 2012 † harvey10 § Posts ‡ Comments (0) ° Tagged: , , , ,

Choosing Your Strategic KPIs

There once was a woman who collected porcelain eggs. She loved those eggs and every time she was out and saw one for sale that she didn’t already own, she would buy the egg and bring it home for her collection. One year on her birthday, her family joined together and instead of buying her a present, they bundled the money they were going to spend and gave it to her saying, “Go buy as many porcelain eggs as you desire. Happy Birthday.”

The woman was overjoyed because there was a new shop near her house that had an entire section of unique porcelain eggs. She immediately went shopping and grabbed as many eggs as she could carry. Then she  grabbed a few more.

And a few more.

Everywhere she looked there was another egg she needed until they all ended up being carried by her to the register. She was barely able to pay, and refusing any help, she started for her car. She had ALL the eggs she saw and wanted and was ready to put them to good use. But when she was in the parking lot, the weight and cumbersomeness of the eggs outweighed her desire for them and she lost her hold, sending all the eggs to the pavement where they shattered. Ruined.

Choosing strategic KPIs for your Social CRM strategy can sometimes be a lot like that woman and her eggs. There are so many places to focus, how in the world are you supposed to choose? If you choose too few, you won’t have the full story, but if you choose too many, you can’t keep track and everything can easily come crashing down on you.

What to do?
Correctly Choosing Strategic KPIs
KPIs, or key performance indicators, are probably the best way to numerically account for how a tactic, person or program is performing against the greater expectations of your Social CRM strategy. They are exactly what they sound like

Choosing Your Strategic KPIs

Posted 17 May 2012 † harvey10 § Posts ‡ Comments (0) °

So How Do You Build A Social CRM Strategy?

 
Strategy Is As Strategy Does
We’ve touched a bit on this blog about why implementing a Social CRM is a good thing. We’ve talked about trends and industry happenings and even explored some of the analytical concerns that surround Social CRMs.

All that’s well and good, but talking about food doesn’t help those that are starving and mapping out how a life preserver works won’t help those drowning at sea. If you’re really serious about understanding the necessary pieces and attitudes for setting up a Social CRM Strategy, then this post will be a welcomed breath to you.

If you’re still on the fence, go back and read some of the older posts to entice you to move forward and then come catch up with the rest of us.

Disclaimer: This post is not meant to be a complete blueprint of your company’s Social CRM strategy. This will be a general overview of the components necessary to build one, but your strategy will have to be derived from your company culture and particular experiences. 
Step 1: Know Who Owns the Conversation
Here’s a hint, it’s not you.

One of the core principles of Social CRM is that it describes processes and technologies that allow companies to engage consumers in “collaborative conversations” that provide “mutually beneficial value.” We’re way past the days of simply filling customers’ heads with the business facts you want them to know. Social customers now control their own interactions online with other customers and the company. To quote Paul Greenberg,
“The fundamental idea behind Social CRM strategy is that the customer will engage with the company in a way that provides mutually beneficial value, rather than a strategy for the optimal extraction of value from a customer in exchange for a delightful experience.”
The second part of this step one is once you concede that you as a company don’t own the conversation, you have to put in the work to truly know the people who do. Who are your customers? Are they only paying clients, or do suppliers, business executives, independent agents, contract workers, and sales consultants fit as customers of your communication plans too?

You also have to understand how you perceive each group of customers and how that perception affects your strategy.

This time around, the strategy is way more social. Whoda thunk it?
Step 2: Choose The Right Team
I try not to use the work “stakeholders” too much on this blog because it gives different impressions to a lot of different people, but this step is all about choosing the most effective internal and external-based stakeholders to bring into your Social CRM strategy. You’ll want to bring in the natural leaders within your company (those that may not hold executive standing, but employees naturally follow), executive advocates (preferably one from each involved department), and some group that represents the interests of the customers (some call this a Customer Advisory Committee in the B2B worlds, but you can call it whatever you want).

With this team in place, figure out a

So How Do You Build A Social CRM Strategy?

Posted 14 May 2012 † harvey10 § Posts ‡ Comments (0) °